Britain has a strong penetration of internet and its evident that we are beyond the point where the internet is considered the first reference or purchase point for most activities. But what actual benefit does the internet bring? What social benefit does it deliver beyond mere voyeurism? Using the internet for a communal, social positive is the progressive element of - to use a clique - web 3.0. Connected Roots is part of this; where the internet will be used as a contributory aspect of the entire process, allowing people to reach and discover each other for an environmental and economic benefit rather than a static, disjointed mechanism.
Photo reference: How does the British economy benefit from the Internet, Guardian 28/10/10.